A JV giveaway event is a website setup by Internet marketers who agree to utilize their lists of subscribers to help build the email lists of all the marketers involved. By taking part in such an event each and every participant has the potential to increase the size of their own opt-in list by utilizing the joined power of every the other list builders who are participating.

The way it works is every single participant of the JV giveaway register one or more gifts along with their squeeze pages that they will use to collect new leads. They then agree to email their opt-in list on launch day advertising the giveaway event and all the free products contributed by other members.

Are JV giveaway events really a decent way to build your list quickly? The answer to this question is: it depends on the situation. If you are managing your own JV giveaway event than it certainly is.
Even if you are inexperienced and the event is not so well run, you will expand your mailing list by 100's if not 1000's of subscribers. Effective events may add to your mailing list many 1000's of new subscribers but you will need to really be good at it and have a name that pull in people. You will benefit greatly if you could find yourself a seasoned partner to conduct the event together.If you are registering for someone else to giveaway event as a contributor than you will boost your mailing list.

Will it be dramatic growth? Again - it depends on the situation. If this is a well known event (running at the same time of the year for several years) and if you do great work with your contribution (more on that later) then you can see 100's of new subscribers on your list. However, most of the JV giveaway events I've seen are either run by unacquainted people or are conducted by "professional" event creators on behalf of others. Sadly, most of those are not so well conducted and the results for members are not as good as one could hope for.

Conclusion

JV giveaways are one way of developing your opt-in list. Use them well and you will benefit.

Use other ways to build your list as well; don't rely on JV giveaways alone.

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Resources

• Webfreetv